How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice.

Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture.

As well spilling which specific tactics worked for him, he also shares whether he thinks they would still work in 2024 and where he thinks the future of marketing is heading.

In this episode, you'll learn:

(O:00) Intro
(06:03 ) Joining Pipedrive
(11:20 ) Launching on AppSumo as a marketing tactic
(17:03 ) Early marketing strategies at Pipedrive
(24:00 ) When should companies start investing in SEO?
(27:55 ) Experience vs confidence
(29:57 ) Are marketing titles important?
(36:56 ) Growth strategies as Pipedrive expanded
(39:28 ) Emerging platforms for marketers and developers
(43:59 ) Software review platforms as a marketing strategy
(49:03 ) Creative marketing and taking risks
(54:11 ) Marketing analytics and attribution
(1:02:09 ) Does creativity in marketing decrease with scale?
(1:07:14 ) What does Outfunnel do?
(1:21:25 ) Ideas are worthless. It's the team that matters.

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Where to find Andrus:
X: https://x.com/andruspurde
LinkedIn: https://www.linkedin.com/in/andruspurde/
Website: https://purde.net/

Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/

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Referenced in the episode:

Outfunnel: https://outfunnel.com/
Purde.net
Kair Käsper: https://www.linkedin.com/in/kair/
Klaus: https://www.klausapp.com/
Zendesk: https://www.zendesk.com
Klaus acquisition: https://www.klausapp.com/blog/a-message-from-the-founders/
Pipedrive: https://www.pipedrive.com/
Skype: https://www.skype.com/
Google Chrome Web Store: https://chromewebstore.google.com/
Capterra: https://www.capterra.com/
TrustRadius: https://www.trustradius.com/
G2: https://www.g2.com/
Appsumo: https://appsumo.com/
Product Hunt: https://www.producthunt.com/
HubSpot: https://www.hubspot.com/
Convertkit: https://convertkit.com/
Mailchimp: https://mailchimp.com/
Little Red Book of Gambling Wisdom: https://www.amazon.com/Little-Book-Gambling-Wisdom-Books/dp/1616083921